![]() Some YouTube creators have both a talent manager and an agent to help build their digital brand. Since the rise of YouTube influencers, Hollywood's top talent agencies, from WME to UTA, have developed digital-focused departments, and now work with popular YouTube stars.įrom developing multi-platform businesses with new lines like podcasting, to securing brand partnerships with the likes of Louis Vuitton (for YouTube star Emma Chamberlain), to helping put out New York Times bestselling books (like YouTuber Shane Dawson's), agents have become a big part of many creators' teams.Ĭarolyn Moneta, a digital-media agent at WME - who manages top YouTube creators like Lilly Singh ( 14.9 million YouTube subscribers) and The Dolan Twins ( 10.6 million) - told Business Insider that she focuses on connecting clients with top brands and to help clients build out direct-to-consumer products.
0 Comments
Leave a Reply. |